Ilaaf's Look

Boutique Nour Al Houda (BNAH) was founded over 25 years ago with a vision to redefine the meaning of modest fashion in Australia. From a small Sydney boutique to a leading fashion house, our journey has been guided by creativity, craftsmanship, and a commitment to authenticity.

Our designs bring together elegance, comfort, and versatility, offering a contemporary interpretation of modest dressing. What began with Hijabs and Abayas has grown into a wide collection of pieces for women, men, and children, each made to blend seamlessly into modern life.

At BNAH, we believe modest fashion has a place on every runway and in every wardrobe. Our collections are inspired by the confidence that comes from feeling beautiful, comfortable, and true to oneself. We are proud to design clothing that empowers people to express their individuality while celebrating simplicity and sophistication.

As Australia’s original modest fashion brand, we continue to evolve with the times while staying true to our roots. BNAH represents more than style; it represents a movement toward inclusive, timeless, and meaningful fashion.

For many of our customers, BNAH is where they purchased their first hijab, making us an integral part of their journey and identity. Our commitment to quality and timeless fashion ensures that our customers feel confident and beautiful in their modest attire.

We value Islam, modesty, craftsmanship, quality and originality at the heart of our pieces.

As the first Australian modest movement, we continue to grow and aim to connect with more communities, contributing to the diversity of fashion offerings in Sydney and beyond. Thank you for being a part of our story. We are dedicated to serving modest fashion with passion and excellence.